Initiated by PT. Era Global Inovasi
A Modern Cafe Hub for Trade, Investment, and Tourism
Permanent specialty-cafe spaces in Prague, Belgrade, Warsaw, Kyiv, and Tallinn — where Indonesian coffee opens doors to partnership.
Prague Belgrade Warsaw Kyiv Tallinn
The Vision
An innovative approach to economic diplomacy — where every cup served opens a new dialogue.
The Pavilion operates as a permanent, high-end cafe space designed specifically to foster B2B connections, cultural exchange, and direct market entry.
Blending the rich, renowned aroma of Indonesian specialty coffee with the dynamic, resilient business environment of Central and Eastern European cities.
Wonderful Indonesia — served in the heart of Europe.
Three Core Pillars
One pavilion. Three pathways connecting Indonesia with Central and Eastern Europe.
Establishing direct supply chains for Indonesian exports — premium coffee, spices, FMCG, and modern furniture — to CEE and Ukrainian buyers. B2B matchmaking reduces middle-man friction; the space doubles as a showroom for agriculture, packaged goods, and textiles.
A central hub for joint ventures, agritech solutions, and strategic partnerships — connecting investors from CEE with Indonesian investors. Co-working and private lounges host dialogues on infrastructure, the digital economy, and IT outsourcing.
Promoting “Bali and Beyond” alongside rich Indonesian heritage to CEE travelers through immersive digital destination showcases — inviting the next business or leisure journey to the archipelago.
The Coffee Connection
Central and Eastern Europe possesses a thriving specialty coffee scene that demands quality and consistency. Indonesia ranks among the world’s top producers of premium Arabica and Robusta — from Sumatra, Java, and Sulawesi.
The cafe format is a natural, unpretentious, yet highly professional environment for diplomacy and commerce. By serving CQI-certified and SCA-graded beans, we demonstrate Indonesian quality to the Central and Eastern European market — immediately.
Bilateral Opportunities
Regular B2B matchmaking bridges Indonesian manufacturers with Central and Eastern European distributors in agriculture, packaged goods, and textiles — with physical product samples on display.
Integrated co-working and private meeting lounges facilitate dialogues on infrastructure, digital economy integration, and cross-border IT outsourcing partnerships.
Wonderful Indonesia
A complete sensory journey — taste world-class coffee, witness cultural artistry, and plan your next business or leisure adventure to the magnificent archipelago.
Pavilion Facilities
Every zone serves hospitality and commerce — SCA standards meet diplomatic purpose.
A fully operational cafe built to Specialty Coffee Association (SCA) standards, serving high-grade Indonesian beans and traditional snacks.
Acoustically treated professional spaces with modern AV for seamless negotiations and networking.
Interactive displays and VR tours of top Indonesian destinations — boosting tourism inquiries on site.
A curated retail and display section showcasing export-ready goods from Indonesian Micro, Small, and Medium Enterprises.
The Philosophy of Connection
“Coffee is the universal language of business. By sharing our finest beans in the heart of Central and Eastern Europe, we open doors to boundless economic and cultural partnerships.”
For CEE Businesses
Unlocking trade, investment, and relocation opportunities in ASEAN’s largest economy.
Consistent GDP growth around 5% and macroeconomic stability provide a secure foundation for trade — insulating partners from extreme regional volatility.
Over 275 million people and a rapidly expanding middle class create immense demand for CEE products, technology, and specialized services.
Omnibus Law reforms cut red tape and streamline foreign investment. Tax holidays and allowances are available within Special Economic Zones (SEZs).
A booming digital and startup ecosystem, plus a strategic role in EV battery and mineral supply chains — deep industrial opportunity for partners.
About Us
The initiator of ICEE Pavilion — building a permanent, working bridge between Indonesia and Central & Eastern Europe.
PT. Era Global Inovasi (EGI) is an Indonesian company dedicated to opening direct pathways for trade, investment, and tourism between Indonesia and the markets of Central and Eastern Europe. Through the ICEE Pavilion, we translate diplomacy into daily practice: a permanent, high-end cafe presence in Prague, Belgrade, Warsaw, Kyiv, and Tallinn.
We work hand in hand with the Embassies of the Republic of Indonesia across the region to bring “Wonderful Indonesia” closer to European partners — from CQI-certified specialty coffee and curated MSME products to investor matchmaking and cultural programming.
A private-sector bridge builder practicing “Cafe Diplomacy” — economic diplomacy where every cup served opens a new dialogue between two regions.
We operate the Pavilion as showroom, meeting ground, and stage: B2B matchmaking for Indonesian exporters, investment dialogues, and immersive tourism showcases.
In partnership with the Embassies of the Republic of Indonesia in Prague, Belgrade, Warsaw, Kyiv, and Helsinki — alongside manufacturers, distributors, and investors.
Our presence Prague · Belgrade · Warsaw · Kyiv · Tallinn
Let's Discuss
Let’s build a lasting bridge between Indonesia and Central & Eastern European countries.
Initiated by PT. Era Global Inovasi
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